Prima Nexus Relationship Management has been promoted by a team of highly skilled and experienced professionals from Hospitality and Sales & Marketing background to provide tailor made solutions to retain and develop new clientele in the hospitality and related industry. The promoters of the company have marketed the Loyalty cards for F&B Dinning program successfully for leading hotel companies like Sheratons, Orchid etc. In a short span of less than one year, after the inception of the company, Prima Nexus has already bagged two contracts from the leading 5 Star hotels in Mumbai to market their F&B Dining Loyalty cards.

The Program

With more and more choices the customers have today, it is becoming increasingly important for the companies to manage relationship with its existing customers and also find innovative ways to develop new ones. This would ensure more foot falls to the establishment and help in improving the revenue for the organization. Typically the program is designed to create win-win situations for the company as well as the customer. Cards are sold to captive audience through highly skilled tele-marketers. This allows members to get various benefits from the company either at a discounted rate or on Complimentary basis. Company in turns reap the benefits of increased footfalls in the Hotel and Restaurant and thereby increase the total revenue. A typical F&B Loyalty card generate upto 20-25% additional revenue for the F&B outlets. The good news is that the establishment does this without making any substantial investment and in fact shares part of the revenue collected from the sale of cards.